Online Marketing Checklist for Local Businesses
Local Business Marketing checklist

Online Marketing Checklist for Local Businesses

By  |  September 9, 2015  |  Local Marketing  |  No Comments

Local Business Online Marketing Checklist

Most small businesses are inundated with calls and emails touting 1st page Google rankings, fancy websites, and even Facebook posts that would even the most persnickety cat envious.  So we have developed a 10 Step Local Marketers Checklist that outlines what one needs to establish a best practices online marketing plan for its business. Not everyone will be able to accomplish these tasks on their own. Frankly, several steps are best handled by a qualified consultant or agency. However, no you will have a source of reference to make certain that the group you hire, are serving you well.

(We will be adding a downloadable PDF shortly)

#1: Make Sure Your Website is Visitor-Ready

  • Clean Professional Design
  • Loads Quickly
  • Simple, Easy Navigation
  • Intuitive Functionality
  • Mobile Responsive
  • On-Site Search Engine Optimization
  • Keyword-Optimized Content
  • Social Media Profiles Integration
  • Social Media Sharing Built-In
  • Convert Website Traffic Into Leads
    • Good Website Copy
    • Email Opt-In Form
    • Informative and Engaging Content
    • Videos
    • Testimonials and Reviews
    • Local Contact Information on Every Page
    • Clear Call-to-Action on Every Page
    • Contact us page that also details how your audience can get in touch
    • About us page to tell your audience more about your company
  • Competitive Advantages and Disadvantages
  • Identify Potential Partnerships for Cross-Promotion

#2: Create a Content Plan

  • Analyze Your Current Content Marketing Efforts
  • Identify the Needs and Wants of Your Target Audience
  • Set Your Objectives and Goals
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Start a blog
  • Create a List of Blog Post and Article Topics
  • Answer questions often received by your customers
  • Provide tips, how-tos, and other relevant content to engage them
  • Provide industry news
  • Address misconceptions related to your industry
  • Include images with posts
  • Optimize posts with relative keywords
  • Include a call to action
  • Integrate Social Media Sharing
  • Decide When and Where Each Article or Blog Post will be Published
    • Website/blog
    • Social Media
    • Press Releases
    • Roles and Resources
  • Integrate Social Media Sharing
  • Competitive Advantages and Disadvantages
  • Identify Potential Partnerships for Cross-Promotion
    • Guest Blogging & Other Social Media

#3:  Implement Local SEO

  • Analyze Your Current Local SEO Rankings
  • Identify Good Local Keyword Terms to Incorporate
  • Set Your Objectives and Goals to Improve
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Claim and Optimize Online Directory Listings & Review Sites
    • Google My Business / Maps
    • Yelp
    • Yahoo Local
    • Bing Local
    • Yellow Pages
    • Related Industry Directories
    • Fill Out Listing Profiles Completely – Add as Much Info as Possible
      • Hours of Operation
      • Local Phone Number
      • Physical Address
      • Photos
      • Videos
      • Detailed Description of Products and Services
    • Check for Any Duplicate Listings – Delete Them
    • Encourage Customers to Leave Reviews
  • Local SEO
    • Onsite Optimization
    • Build High-Quality Links Back to Your Website
    • Business Citations / NAP (Name, Local Address, Local Phone#)
  • Monitor and Track Results
  • Competitive Advantages and Disadvantages

#4:  Decide on Visual Content to Use

  • Allocate Roles and Resources
  • Research Your Competition
  • Photos of Business / Staff / Establishment
  • Decide Where to Get Relevant Images and Graphics
  • Create and Publish Videos
  • Create and Publish Presentations
  • Create and Post Infographics
  • Integrate Social Media Sharing
  • Competitive Advantages and Disadvantages

#5:  Join Social Media

  • Identify Your Ideal Social Users
  • Set Your Objectives and Goals
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Create Social Media Accounts (choose 2 or 3 to start)
    • Facebook Business Page
    • Twitter Account
    • LinkedIn Account and Company Page
    • Google+ Account
    • Pinterest Account
    • YouTube Account
  • Create a Content Publishing Plan
    • What to post (promos, news, helpful, etc.)
    • When to post and how often
  • Create a List of Post Topics
  • Answer questions often received by your customers
  • Provide tips, how-tos, and other relevant content to engage them
  • Provide industry news
  • Address misconceptions related to your industry
  • Include images with posts
  • Optimize posts with relative keywords
  • Include a call to action
  • Share other people’s posts and content
  • Create a Social Media Monitoring Response Plan
    • Who will monitor
    • How often
    • Who will respond to comments and discussions
    • Plan of action for negativity
  • Integrate Social Media with Website and Blog
  • Decide on Automation Tools
  • Monitor and Track Results
  • Competitive Advantages and Disadvantages
  • Identify Potential Partnerships for Cross-Promotion

#6: Create a Video Marketing Plan

  • Identify Your Ideal Video Audience
  • Set Your Objectives and Goals
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Decide Where You Will Publish Videos
    • Website
    • YouTube
    • Vimeo
    • Social Media
  • Decide on the Types of Videos You Will Publish
    • Promotional
    • News Updates
    • Informative Videos
    • Lists
    • Product Demos
    • How-To Guides
    • Customer Testimonials and Reviews
    • Industry Related Entertainment
    • Address Frequent Asked Questions
    • Showcase Your Expertise
    • Do a “Behind-the-Scenes” Sneak Peek
  • Integrate Social Media Sharing
  • Monitor and Track Results
  • Competitive Advantages and Disadvantages
  • Identify Potential Partnerships for Cross-Promotion

#7: Monitor and Build a Solid Online Reputation

  • Assess Your Current Online Reputation
  • Set Your Objectives and Goals
  • Allocate Roles and Resources
  • Research Your Competition
  • Implement a Plan to Encourage Customer Reviews
  • Implement a Content Publishing Plan
    • SEO Website Content
    • Social Media Content
    • Press Releases
  • Create a Reputation Monitoring & Management Strategy
    • Who will monitor
    • How often
    • Decide on automation tools
      • Set up Google Alerts
      • Use other Social Monitoring tools
    • Create a Critical Response Plan
      • Who will respond
      • Determine potentially critical scenarios
      • Plan of action for response
    • Competitive Advantages and Disadvantages

#8: Build an Email List and Email Marketing Plan

  • Identify Your Target Email Users
  • Set Your Objectives and Goals
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Build an Email List
  • Decide on an Email Software
    • Mail Chimp
    • Constant Contact
    • iContact
    • Aweber
  • Decide on Email Topics
  • Create an Email Marketing Plan
    • Types of Emails to Send
      • Autoresponder series / Newsletter
      • Contests and Giveaways
      • Using Coupon Codes
      • Live Events
      • New Product Announcements
      • Creating Exclusive Lists
      • Asking For Referrals
    • Decide How Often to Send Broadcast Messages
  • Integrate Social Media Sharing
  • Test, Monitor and Track Results
  • Competitive Advantages and Disadvantages
  • Identify Potential Partnerships for Cross-Promotion

#9: Decide on a Mobile Marketing Plan

  • Identify Your Mobile Target Audience
  • Set Your Objectives and Goals
  • Choose Channels and Content Strategy
  • Allocate Roles and Resources
  • Research Your Competition
  • Create a Mobile-Optimized Website
  • Implement SMS Text Message Marketing
  • Get Your Own Mobile App
  • Plan How You Will Monitor and Track Results
  • Competitive Advantages and Disadvantages

#10: Create an Online Paid Advertising Plan

  • Identify Your Online Advertising Budget
  • Set Your Objectives and Goals
  • Choose Keyword Terms
  • Choose Advertising Platforms
    • Pay Per Click (Google, Yahoo, Bing,)
    • Facebook Advertising
    • Twitter Marketing
    • Yelp
    • Yellow Pages
  • Allocate Roles and Resources
  • Research Your Competition
  • Monitor and Track Results

 

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